Originally published by Athletic Business
WARWICK, RI — August 23, 2017 — SquadLocker, the leading online provider of apparel management solutions for youth sports via its instant store builder platform, has announced today that it has completed its Series B Round financing led by Causeway Media Partners, as well as continued participation from its lead investor Mr. James Lombardi. Terms of the investment were not disclosed.
The Series B Round financing will allow the company to accelerate its advertising and product development as well as continue to build out its manufacturing infrastructure to meet its strong customer demand for its industry-leading custom decorated apparel. The Series B builds on an exceptional year for SquadLocker which has seen a significant increase in strategic partnerships, key executive appointments and the addition of thousands of teams and programs using its online platform.
“SquadLocker’s offering is well timed with the growing need for a mass customized, athlete focused solution as consumers continue to move away from shopping at traditional local retailers. We believe the market will continue to follow this shift, and we are impressed with SquadLocker’s strong channel partners and deep manufacturing expertise,” stated Bob Higgins, partner at Causeway Media.
“Our entire team at SquadLocker is excited about having Causeway Media Partners as our newest investors. They bring a wealth of industry knowledge and a deep network across the world of sports,” stated co-founder and CEO Gary Goldberg. “We are also excited about adding Bob Higgins from Causeway to our Board of Directors, as well as communication and media veteran Mark Pelson, previously of Providence Equity Partners,”
About Causeway Media Partners
Causeway Media Partners is an investment fund focused on sports media, sports technology, and related companies. The three founding partners are Wyc Grousbeck, the CEO of the Boston Celtics, Bob Higgins, and Mark Wan. Targeting growth equity and venture capital stage organizations, Causeway leverages its partners’ decades of success to help structure, execute, and monetize its investments. The limited partners of Causeway include professional team owners from the NFL, NBA, MLB, and other leagues. In addition, Causeway’s limited partners include media executives, financial institutions, and general partners from a dozen private equity firms. Causeway has offices in Cambridge, MA and Palo Alto, CA.
About SquadLocker
SquadLocker and its innovative suite of disruptive technologies are transforming how leagues and teams manage decorated team gear and apparel. Offering the world’s leading athletic brands, SquadLocker manages the entire process from instant online store creation as well as decoration, production/fulfillment and customer support, all from its wholly owned facility. As a result, SquadLocker makes it easier for league organizers and coaches to spend more time mentoring and inspiring young athletes.
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