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SquadLocker Teams Up with The Circuit as the Official Team Store...

SquadLocker Supports Breast Cancer Awareness

Pro Basketball News: The American Basketball Association (ABA)...

We Tried It: The North Face Everyday Insulated Jacket

Wet and Cold? No sweat, say the pros. We’re warm and dry! Nobody knows sports and athleisure gear better than pro ball players, right? So our two resident experts – Tip Fairchild (formerly baseball) and Dan Koppen (formerly football) -- recently ...

Create a Custom Apparel Capsule for Black History Month

Custom decorated apparel is the ultimate awareness-builder. It carries a special message for all to see, in words and/or images. What could be better than that? Apparel that not only bears a captivating design but comes with its own backstory.

4 Ideas for Giving Back to Your Community with Spirit Wear

Community. It’s the reason we created SquadLocker – to help schools and youth sports organizations develop a stronger sense of community through easily accessible, custom decorated spirit wear, uniforms and gear. But sense of community goes beyond...

Customer Spotlight: Elite Force Performance

No matter the sport, becoming a great athlete takes great training and commitment, but what’s the best approach? Popular opinion points to personalized training yielding the best results.

We Tried It: Russell Essential Tee

Comfort is in, no matter what you’re doing! That was one of the first lessons we all learned from the pandemic, as we closed the closet door on uncomfortable going-to-the-office/classroom attire and adopted our new athleisure look. We’re sticking...

We Tried It: Pacific Headwear Snapback

You can’t have just one hat! Headwear is a wardrobe essential, no matter what you’re doing. Athletes and fans want caps that coordinate with their colors and looks that match their mood. That makes headwear essential inventory for every SquadLocker...

Treat Yourself: 7 items you wish you had gotten for the holiday (but...

We call Overtime! The officials here at SquadLocker have whistled up a fresh, new opportunity to get that one thing (or, let’s be honest here, those several things) that no one gifted you this holiday season.

Perfect Items to Add for Last Minute Holiday Gifts

Order by December 6 to assure delivery by Dec. 24!

Top 5 Items for Team Swag [HOLIDAY EDITION]

Who isn’t more than ready for the holidays?! This has been the year from – well, you know – and we all need a big dose of good cheer. A really big dose. And what scores better than anything else when it comes to lifting our spirits?

Team and League Leaders Are Saying...

We love hearing feedback from coaches like you! Here's what some of our coaches are saying about SquadLocker, custom team apparel, and online stores:

Immortalizing the best moments of 2020 in custom apparel form

We keep hearing people say 2020 is a year they’d like to forget. We get it, but our SquadLocker team says, forget that!

Why You Should Absolutely Add Baby Apparel to Your Store (And Not...

Why do schools and sports teams put their logos on infant and toddler apparel? It’s not because these tiny garments will fit any of their students or athletes, let alone teachers, coaches, or parents. It’s because baby apparel is CUTE! There’s just...

5 Stores We're Loving Lately and What You Can Learn from Them

We know that you established your SquadLocker store for a specific reason – for example, you wanted a faster, easier, reliable way for your students to get required dress uniforms. Or your athletes to get their sports uniforms and team gear. Or your...

Our Top 8 Holiday Gifts For Kids (Even the Picky Ones!)

The holidays are coming, faster than you think. That means it’s already time to deck the halls – digitally speaking – by stocking your SquadLocker store with tempting gift ideas. From proven-popular essentials to fun new apparel and accessories,...

You, Too, Can Go Pink for Breast Cancer Awareness

Across the country sports teams are doing their part to promote October as Breast Cancer Awareness Month. They’re spreading the word and raising money to right this deadly disease, and they doing it style. Pink style.

Deck Your SquadLocker Store for the Holidays

This holiday season will break all online buying records, however the pandemic is causing a shift toward earlier shopping. Instead of Cyber Week in November, consumers are expected to shop big during Amazon Prime Day on October 13-14.

6 Apparel Picks for Breast Cancer Awareness Fundraisers

Did you know?

Military Discounts Offered by SquadLocker

At SquadLocker, we pride ourselves on being military-friendly. That’s why we offer an exclusive military discount to service members, veterans, and their families.

We Tried It . . . and We’re All Smiles Under This Mask

Here at SquadLocker, we can't stop talking about the UA Sportsmask. And we’re smiling because this mask scores in so many ways. It’s got you covered at every position:

5 custom decorated items to add to your store in 2020 (other than...

One of the greatest benefits of your SquadLocker store is that it serves as a one-stop shopping “mall” for all your apparel essentials from school dress uniforms to sports uniforms and practice gear. But why stop there? Parents, kids, and community...

Get Personal with Apparel - The Difference Personalized Custom...

Research shows that when school spirit wear associated with a club, band, or sports team is worn, morale, along with the sense of belonging, is boosted. Personalization only adds to that sense of pride and comradery.

The ultra-creative sublimated face mask that has adobe's seal of...

Looking for a little light-hearted mask fun with some serious impact? Check out this Adobe-approved mask, created by Designers Jose Miguel Ramirez and Michael Kleinman.

Hey Quarantine, Checkmate! How To Continue Your School Chess Club...

Even if your school isn’t in session in-person, doesn’t mean spirit teams or school clubs should come to a halt. When it comes to chess, there are many ways to keep the club alive and well while keeping students engaged and connected. Here are three...

No 2 Logos Are Created Equal

Every logo is different – and that’s the point actually. Your logo is unique to your team, school, business or organization, identifying your brand among the crowd. When it comes to custom printing your logo on uniforms, gear, and other apparel,...

Modernizing Custom Apparel: Out of Bulk and into ECommerce

Data just released by IBM in their latest U.S. Retail Index reveals that ecommerce growth is now five years ahead of expectations, thanks to the coronavirus pandemic pushing so many shoppers online. IBM predicts that for the year 2020, ecommerce...

Spirit Wear as A School Dress Uniform? Yes!

Schools adopt uniforms to increase public awareness and branding, ensure a coordinated appearance, support discipline and reduce distractions and bullying related to inequities in personal clothing. Uniforms are far easier and less stressful to...

Responsible for an Organization's Apparel Budget? Here's 10 Terrible...

If you’re spending organization money, your organization expects you to spend wisely, especially if you’re buying something like branded apparel. If you make decisions that are, shall we say, imprudent, there will be costs. Not only will you have...

The best social media platforms for promoting your team's spirit wear

You’ve put a lot of thought into stocking your online store with fabulous spirit wear. You don’t want it gathering dust on your virtual shelves, you want it out there in public where it can do its magic – showing off your team’s brand and helping...

Order Delivery: Our Favorite No-Contact Sport

No touching, please keep your distance. As most of us headed home to self-quarantine for the COVID-19 pandemic, stores closed. Online shopping, already popular, surged. Stuck-at-home purchasers were thrilled to have an easy-access outlet for their...

Showing Your Spirit Builds Sense of Belonging

We talk about teamwork all the time -- at work, in sports, at home. What Mom hasn’t used the “teamwork” pitch to goad her teen into helping do the dishes or mow the lawn? Teamwork enables us to do more, and do it better. In most sports and the vast...

Pajama Party!

From Walmart to Nordstrom, online retailers say pants are out but tops are hot. You had to know this would happen. Stuck at home, everyone turned to video conferencing with friends, family, and co-workers and quickly realized that no one could see...

Athletic Face Masks - Fit, Moisture Wicking, and More

Sports enthusiasts of all ages and skill levels know one thing for sure: if the clothes you wear aren’t comfortable, you can’t perform at your best. Fabrics that are breathable keep you cool and comfortable no matter how hard you play or how much...

Are Stylish Custom Face Masks Safe For Covid?

We used to think only the bad guys wore a mask, to hide their identity. But now, thanks to the coronavirus pandemic, community masks and face coverings have become a sign of safety, caring, and concern. Family, friends, neighbors and co-workers, we...

Simplify Sports Gear Orders For Your Entire School With SquadLocker

SquadLocker isn’t only for private teams and parent-led initiatives. SquadLocker can also be the “secret weapon” for Athletic Directors looking for a sourcing solution to keep all their school’s teams outfitted throughout the year. After all, with...

The Importance of Brand in Your Team Gear

When choosing your team gear for the upcoming season, it is essential to think about not just the look, but also quality and durability. Your team members will spend countless hours in their uniforms this season, and they won’t be sitting around....

Custom Baseball Team Gear Inspiration for Auburn

Looking for baseball team gear inspiration? Let's look at Auburn.

Why Warm Up Suits Are Necessary for Your Athletes

Terry is the best player in the club. With his quick responses and ability to sense the moves of the opposing team, he has an innate feel for winning the next goal. However, because of the physical demands of the game, even he requires an occasional...

Custom Pinnies & Uniform Socks: Why Matching Team Gear is Essential

Whether you are coaching a youth baseball team or a high school basketball team, the question of team gear is sure to rear its head every season. For teams that don't have the budget of a Division I football program, it can be tempting to skip team...

Preparing an All-School RFP for Athletic Apparel: 10 Guidelines

Some schools are ahead of the game. They are taking advantage of the myriad benefits for making a "vendor of record" commitment to a Team Dealer for all of their athletic apparel and team gear purchases.

3 Ways to Simplify Buying Team Gear and Apparel

Whether it's for your sports team or campus club, organizing and financing a team gear package almost always results in a headache.

Team Sports Fundraising 101: How Fan Shops Will Forever Change the...

Team sports fundraising is an integral part of any athletic department’s mission to fund its sports. Schools have traditionally settled on bake sales and car washes to generate some extra revenue for their teams, but these old methods are gradually...

The Greatest Idea in School Team Sports Fundraising: Online Fan Shops

As you start planning for the fall season for your youth soccer league, you must decide on a fundraising method. In team sports, fundraising is an essential source of revenue for the budget. Besides the fees the players pay to join the league, it’s...

Fan Shops: A Team Sports Fundraising Trend for 2013

Fundraising has long been a staple of team sports. Especially now, as budgets get tighter, school teams, college teams, and youth leagues all could use a little extra money to support their athletes and give them a great playing experience....