Uncovering the Sports Fan

Sports fans on pre-game rituals, spending habits, memorable moments, and other insights backed by data.

Sports fans are the heartbeat of every team and a significant portion of the U.S. population. To gain deeper insights into this passionate group we hold dear, we commissioned a nationwide survey of sports fans from moderate to extremely enthusiastic.  

On average sports fans attend 4 live games or matches per year and watch 120 live or streamed games annually. With so much engagement, we wanted to explore the impact of being a sports fan on memories, shopping habits, pre-game rituals, and other behaviors.

Making Memories 

Triumph, perseverance, teamwork, and that moment when the final seconds are on the clock and a miracle play happens. It can be rare to experience such things, but for sports fans, they can leave a lasting impression.

SPORTS FANS ON IMPACTFUL MEMORIES:

Shopping Habits: Sports Fans on Apparel & Gear

Sports fans spend more on apparel and gear for their favorite players and teams based on interest level.

ANNUAL SPEND $ ON APPAREL FOR THEIR FAVORITE TEAM OR PLAYER, ON AVERAGE:

Apparel can be an important part of a pre-game ritual for fans. Giving them a sense of community, belonging, or even a pretend sense of control over the outcome of the game or match.

SPORTS FANS OFTEN INCLUDE APPAREL IN PRE-GAME RITUALS

Sports Fans + Playing Sports

Our study showed that most sports fans today recalled playing sports as children.

A good portion of those found the experience of playing sports impacted them positively.

We Do Apparel for Fans and More

Our job at SquadLocker is to make apparel and gear fun for the fans, the players, the teams, and the organizations. It should be easy to buy and fun to wear your colors.

We work with over 53,000 organizations and more than 122,000 teams across the country to provide gear and apparel solutions. We do the heavy lifting with our products and services, while fans shop with no order minimums and items ship directly to home.

Search for your local team’s store here:

Interested in creating a fan following for your team or player? Get started with building your store here:

Survey methodology:

This random double-opt-in survey of 2,000 American sports fans was commissioned by SquadLocker Inc. between May 24 and May 29, 2024. It was conducted by the market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).